O"rip is an Amis word meaning "life," as well as "culture and life history." In the summer of 2006, a group of fun-loving people who adore Hualien came together and playfully created a free publication called "O"rip @ hualien" to introduce the interesting people, events, and things of Hualien to everyone. It has become a platform for Hualien's craft artists, where travelers can select wonderful local gifts. "O"rip" began to move toward becoming an arts and culture social enterprise, and the experience that everyone had accumulated in their past work gradually became the nutrients for boosting local economic development. In terms of its slow-travel itineraries, "O"rip" explores new routes off the beaten tourist track, integrating local organic small farmers, cultural and historical preservation work, and community activities, while training local hosts to introduce their own homelands and cultures.