A vertical e-commerce platform for home, 3C, and fashion accessories.

Cultural and Creative Products

【SIMPLE MART RETAIL CO., LTD.】
Founded in 2006, SIMPLE MART RETAIL CO., LTD. aims to meet the core food and daily necessity needs of households. Unlike general retail channels, it chooses to establish its presence in alleys, communities, and neighborhoods, providing convenient and time-saving services. With "high quality at affordable prices" as its primary appeal, it develops private label brands and imports products directly to satisfy customer needs with low prices and high quality. With the goal of continuous store expansion, it strives for sustainable operations and deeply cultivates neighborhood relationships.

【Go SIMPLE MART RETAIL CO., LTD.】
The online platform was officially launched in 2018, serving as the virtual "second floor" of SIMPLE MART RETAIL CO., LTD. It focuses on providing high-unit-price, highly cost-effective products that are not sold in the physical channels of SIMPLE MART RETAIL CO., LTD., successfully connecting individual members to enjoy the dual purchasing benefits of both online and offline channels. To complement its channel shipping and pickup services, the company has partnered with Palm Box Smart Locker Company since 2017 to install smart lockers in stores, establishing a brand-new process for in-store payment and self-service convenient pickup.

【SIMPLE MART RETAIL CO., LTD. Convenience Shelf】
By utilizing office spaces, it sets up on-demand, ready-to-buy product shelves. With simple APP scanning and payment, busy office workers can enjoy their own little moments of happiness during brief breaks.

【Xinpu Market】
Adhering to the philosophy of peace of mind and simplicity, it provides natural, safe, and environmentally friendly food and daily necessities. At the same time, it has established four major certification labels for product selection: "Xinpu, Organic, Safe, and Environmentally Friendly," strictly adhering to food safety standards to safeguard consumers. In addition to grocery shopping for daily food and household items, it has introduced a new lifestyle concept of "Grocerant"—combining a grocery store (Grocery) and a restaurant (Restaurant)—to meet modern consumers' needs for convenient, delicious, and healthy dining and shopping.

The primary service is the retail of daily consumer goods, with product categories encompassing food and beverages, household essentials, daily necessities, health and wellness products, cosmetics, and pet food. The offering also extends to the development of private label brands and imported product portfolios. Stores operate under a small-scale community supermarket model, emphasizing the supply of high-frequency, inelastic-demand goods and rapid replenishment mechanisms. Concurrently, the business integrates membership management, digital payments, and online-to-offline (O2O) services to enhance shopping convenience and operational efficiency. This model is applied to community retail, daily household purchasing, and convenient lifestyle replenishment scenarios.