Naide Technology Co., Ltd. was co-founded by Chen Chang-jen and Sharon Peng, focusing on the integrated development of e-commerce, digital marketing, and content creation. As one of the few companies in the industry capable of simultaneously mastering brand operations, short video marketing, and e-commerce strategies, Naide Technology is committed to providing enterprises with the most effective growth solutions, helping brands break through traffic bottlenecks, improve conversion rates, and expand their market footprint in the digital era.

Since its establishment, SHOPPING99 has grown rapidly, innovated, and embraced change, actively expanding its overseas cross-border e-commerce business and looking toward the global market, with the goal of becoming the preferred shopping website for young women in Asia! At the same time, it continuously challenges various new types of online marketing models and channels, constantly breaking through existing models to create high business growth. It dedicates itself to cultivating e-commerce talent, providing a stage for the younger generation to grow and shine. We invite you, who love the internet, think innovatively, and dare to accept challenges, to join the SHOPPING99 team and become a part of the future e-commerce trend together!

In 2016, Chen Chang-jen won the 39th Model of Entrepreneurship Award, becoming the first winner to receive the award with an online shopping platform as the theme, recognizing his outstanding achievements in entrepreneurship and leadership. In the same year, Ms. Peng Ssu-chi also received the Entrepreneurial Companion Award, recognizing her support and contributions during the entrepreneurial process.