"For townships in non-metropolitan areas, 'lack of resources' is actually a 'state,' but it is never a 'problem.' Etude Bookstore chose to settle in Xincheng simply because we felt we could provide a place for children who need companionship, offering a bookstore that can guide them in their learning. Although the resources we can provide are limited, from our experience along this journey, we believe that 'establishing local value' is the true path to breaking through the lack of resources.

The original intention of Etude was to catch a group of unaccompanied children, striking the first note of Etude in 2015. In the process of accompanying children and youth, we have assisted in empowering local youth entrepreneurship, facilitated matchmaking with corporate channels, revitalized old streets, and promoted the return of talent to their hometowns as well as eastward migration. We have connected 9 local shops in Xincheng and assisted senior citizens in starting businesses, enabling young people to step into old communities and empowering the elderly to create new lives. Over the past five years, we have built a team of partners consisting of six individuals who have migrated and settled in the east, one who lives in two places, five who have returned to their hometowns to start businesses, and more than one hundred partners from the relationship population. Through the transformation of street spaces, the introduction and incubation of startups, and the establishment of collaborative platforms, we drive the overall development of the Hualien-Taitung region."