Gong Sheng Zao is dedicated to providing meaningful travel experiences, promoting the conservation of the natural environment and the inheritance and revitalization of cultural heritage through tourism, and returning profits to local communities, so that travelers and destinations can achieve mutually beneficial symbiosis and foster positive interactions.

Gong Sheng Zao Travel Agency was founded in 2015. The origin of its name was inspired by the mutually beneficial mechanism between coral and symbiotic algae (zooxanthellae) in tropical marine ecosystems. It hopes to integrate the spirit of common benefit through deep local engagement and meaningful, systematic travel experience design, fostering positive interactions between travelers and destinations. Other goals include: returning profits to local communities to promote the conservation of the natural environment and the inheritance and revitalization of cultural heritage; and collaborating with in-depth travel operators across the Asia-Pacific region to strengthen the ecotourism community network and influence the current state of the industry. It hopes to safeguard Taiwan and welcome high-quality travelers from around the world.

By using ecotourism as a branch of the common-benefit economy, it promotes positive changes such as ecological conservation and local industrial development, responding to people's vision of sustainable living.