Database

Startups

Main Industry
Sales and Marketing
Main Product/Service
Digital Marketing and Communications
The content above was translated by Ai
Founded Year
2016
Unified Business No.
52391154
Status
Active
Number of Employees
0
Total Paid-in Capital
10,000,000 (NT$)
Location of Company
Taiwan , Taipei City
Company names, registration status, legal representatives, founding years, paid-in capital, registered addresses, and other details are sourced from business registration records maintained by Taiwan’s Administration of Commerce, Ministry of Economic Affairs. Exit status includes Emerging Stock Board listings, M&A, and IPOs. Information on overseas expansion is self-reported by startups. Note 1: FINDIT compiles company information from public and other sources for reference and does not serve as a point of contact for the companies listed. Note 2: Some company profiles and product/service descriptions are translated using AI and provided for reference only. In case of discrepancies or ambiguity, the original text prevails.
About the Company
OmnInsight's CEO, Tzu-Chun Lu, who comes from the media industry, immediately pointed out the current difficulties faced by Facebook editors with the phrase, "Facebook knows everything, but Facebook doesn't say." OmnInsight is a suite of solutions known for its "scientific social media strategies." By crawling Facebook's social data and utilizing analysts with extensive social media experience to provide clear strategic recommendations, they enable clients managing social media to "instantly understand" their next operational strategies.

Taking the collaborated idol drama "High 5 Basketball" as an example, Tzu-Chun Lu explained that when the production crew provided a clear target audience requirement (teenagers aged 14 to 18 who like basketball), OmnInsight was able to crawl the fan pages they liked through fans matching the target audience, thereby identifying highly correlated artists. Then, through social index analysis, they identified artists who met the target audience's needs and possessed strong social media viral effects. Ultimately, they successfully selected SpeXial's Hong-Zheng and Chen-Xiang to star in the drama, which effectively went viral within the designated teenage community.


The content above was translated by Ai
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