Adhering to the spirit of "deeply cultivating Taiwan and transforming into a localized brand," Xinsheng Group starts from the film and television industry and actively develops peripheral businesses of IP development, such as product placement, derivative product development, short videos, talent management, and cross-border e-commerce, while enhancing industrial competitiveness through cross-industry cooperation. Committed to promoting Taiwan's cultural and creative soft power internationally and serving clients in need, its goal, in addition to targeting Taiwanese platforms and introducing to the Mainland Chinese market, is also directed toward overseas markets (such as Netflix, HBO, FOX, etc.), hoping to replicate the successful cross-strait experience and give back to Taiwan with positive energy.