Volume 6 of the *Kavalan Prefecture Gazetteer* of the Qing Dynasty, under the "Currency and Related Items" section of local products, records "tea," noting that local produce was particularly abundant... The tea native to Yilan was introduced from tea seeds in the southern Fujian region by Mr. You Tian-de, the first-generation tea master of the You family who cultivated Yilan County. From the mainland to Taiwan, the Yilan You Family Tea Garden is an old tea garden that has been deeply cultivated for hundreds of years. The third-generation tea master, Mr. You Shui-bo, operated a teahouse and exported "Taiwan Tea" to Manchukuo in Northeast China. The fourth-generation tea master, Mr. You Jun-zhong, spared no effort in building the business, serving as the Chairman of the 3rd and 4th terms of the Yilan County Tea Merchants Association, establishing a national standard tea factory, and professionally producing excellent tea leaves to market in domestic and international markets.

As a century-old brand, it has accumulated valuable experience passed down to the fifth-generation tea masters: Mr. You Ji-min, who served as the Chairman of the 3rd and 4th terms of the Taiwan Province Tea Merchants Association and the Chairman of the 6th and 7th terms of the Yilan County Tea Merchants Association; and Mr. You Ji-jie, who served as the Chairman of the 5th and 6th terms of the Taiwan Province Tea Merchants Association, the 9th President of the Association of Past Presidents of County and City Chapters of the National Association of Young Entrepreneurs (2019-2020), and the President of the Kaohsiung Youth Entrepreneurs Association. They have enhanced the quality control and management of the tea factory, implemented organic cultivation in the tea gardens, and expanded international marketing. In the year 2000, the two brothers, Mr. You Ji-min and Mr. You Ji-jie, restructured "Taiwan Tea Company" into "Taiwan Tea International Co., Ltd.", which is specifically responsible for the research and development of diversified tea products, establishing independent professional tea gardens and tea factories, formulating tea quality standards, producing Taiwan Oolong Tea that meets national standards, and exporting them to countries worldwide under the "Taiwan Tea Brand".

In terms of marketing models, the company adopts the "Taiwan Tea" brand strategy, striving to provide consumers with an excellent shopping experience, and enjoys the highest brand awareness among consumers. In terms of product mix strategy, the company mainly operates traditional Chinese tea products, integrating Taiwan's tea resources to develop a variety of Taiwan Tea series products. The main products include aged tea, Wenshan Baozhong tea, Taiwan High Mountain tea, Dongding Oolong tea, Oriental Beauty tea, Taiwan Tea No. 18 (Ruby Tea), Taiwan Tea No. 19 (Biyu Tea), Taiwan Tea No. 20 (Yingxiang Tea), packaged teas such as competition teas from various regions of Taiwan, high mountain tea bags, as well as tea food, teaware, and tea art supplies.