Starting our business with travel as a medium, ranging from customized overseas demands to domestic mini-trip designs, we enable consumers to develop an interest in and identification with local values through experiential activities. In recent years, we have partnered with Lexus Taiwan on "Mijing Culinary Travel" to assist in interpreting the brand spirit and executing marketing planning. We established JOIN Cultural Integration Co., Ltd. to extend our experience, giving birth to the "Red Stool Tourism Club" which successfully marketed Tainan to Japan and won the Japanese Good Design (GD) Award. With "Pingtung Ya", we participated in the Taiwan Design Expo, making good use of technology combined with local fun to draw massive crowds. For the 2020 alternative Tainan New Year's Eve celebration, "Fucheng Theater" connected local performances to create the most authentic, locally-flavored New Year's Eve event in history. We continue to vitalize urban and local energy through travel and cultural curation, leading cross-disciplinary resource integration and innovation.