Under the brand name "Hello Fish," SENINE CO., LTD. is dedicated to creating delightful and surprising wooden puzzles. Through puzzles, we convey the logical language of puzzles and nurture the mind and body on a spiritual level. Furthermore, we hope to bring joyful, high-quality, and innovative ideas to every puzzle enthusiast.

We believe that puzzles are the ultimate leisure activity that combines art and logic. With each uniquely shaped puzzle piece, players can continuously feel the message the artist wishes to convey; searching for the next piece based on color or shape stimulates logical thinking in the brain. Thus, completing a wooden puzzle brings not only a sense of achievement, but more importantly, a connection with the artist and a feeling of the passion that Hello Fish pours into making puzzles. This is why we handle everything ourselves—from sourcing raw wood materials, negotiating licensing rights, designing die-cut lines, and manufacturing the puzzles, to packaging design, channel distribution, and online retail. All of these efforts are made solely to create wooden puzzles of even greater ingenuity and uniqueness.