The brand features Taiwan's sustainable circular shampoo as its flagship innovative product, advocating for local sustainability and environmental protection. Embracing the imagery of "embracing the mountains" (sustainable plant extracts) and "embracing the ocean" (marine collagen), the brand utilizes natural local resources such as Taitung No. 30 rice bran, soybeans, native millet extract from Hualien and Taitung in Taiwan, natural marine collagen, as well as vegetable-based foaming agents and plant-based preservatives. With a high biodegradability rate of over 95%, it creates a purely Taiwanese healthy hair care and cleansing brand. Furthermore, it uses 304 stainless steel pump heads to enhance reuse durability, and has launched pump-bottle and refill-bottle product lines to promote environmental service innovation and implement the concept of resource recycling and reuse. This approach imparts higher value to natural resources, brings Taiwan's natural products into people's daily lives, and provides consumers with a sense of peace of mind in coexisting with nature.