Database

Startups

Main Industry
Food and Beverage
Main Product/Service
1. Freshly Milled Rice
2. Genmaicha (Brown Rice Tea)
The content above was translated by Ai
Founded Year
2012
Unified Business No.
54006311
Status
Active
Number of Employees
12
Total Paid-in Capital
132,004,120 (NT$)
Location of Company
Taiwan , Taichung City
Company names, registration status, legal representatives, founding years, paid-in capital, registered addresses, and other details are sourced from business registration records maintained by Taiwan’s Administration of Commerce, Ministry of Economic Affairs. Exit status includes Emerging Stock Board listings, M&A, and IPOs. Information on overseas expansion is self-reported by startups. Note 1: FINDIT compiles company information from public and other sources for reference and does not serve as a point of contact for the companies listed. Note 2: Some company profiles and product/service descriptions are translated using AI and provided for reference only. In case of discrepancies or ambiguity, the original text prevails.
About the Company
RICEATM CO., LTD. (7430) was founded on November 1, 2012, by Chairman Li Ying-hung, who adhered to the highest core principles of innovation, trustworthiness, pragmatism, and simplicity.

Chairman Li previously served as a high-ranking executive at Aerospace Industrial Development Corporation, primarily leading the Wind Power Business Division. Chairman Li has conducted extensive research and holds strong views on innovative matters and the consumer market. The concept of the fresh rice vending machine came to Chairman Li Ying-hung during a business trip when he saw a similar machine in Japan whose functions could be further improved. Upon returning to Taiwan, Chairman Li immediately initiated the research and development of the fresh rice vending machine, and in October 2012, he built the prototype of the freshly milled rice vending machine. Operating to this day, in just a short span of two years, RICEATM CO., LTD. has established nearly a hundred business locations across Taiwan and has launched collaborations with numerous large residential communities as well as well-known enterprises such as Carrefour and RT-Mart, spreading the new concept of "milled-on-demand, bought-on-demand" rice consumption into the hearts of Asian people.

The year 2014 was an extremely important year for RICEATM CO., LTD. Under the leadership of Chairman Li and the hard work of all colleagues, RICEATM CO., LTD. took only about 150 days to register on the Go Incubation Board for Startup and Acceleration (GISA) under the Republic of China government's GISA program on June 27, with the stock code 7430, becoming one of the few listed agricultural, forestry, fishery, and animal husbandry enterprises on the GISA. Furthermore, in November of the same year, the company established its first Taiwan-China joint venture factory in Qingdao.

In 2018, RICEATM CO., LTD. utilized its exclusive fresh milling technology to extract the germ and bran layers of brown rice, processing them into health teas and related biotechnology products, thereby enhancing the value of the rice industry.


The content above was translated by Ai
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