The company "水青清"—"水青" is derived from the poem "Night Banquet at Zhaxi (Song of the Xiang River Deity)" (《霅溪夜宴诗（湘江神歌）》): "The misty waves stretch far and wide, reaching the Jiuyi Mountains; how many people have passed through here, weeping over the river hemlock? Year after year, the green waters and blue mountains remain, unchanged since the time of Chonghua's southern inspection tour."

"清" is a character combination of "水" (water) and "青" (blue/green). From *Mencius*: "When the water of the Canglang is clear..." Its original meaning refers to the clear appearance of water, which is extended to mean noble and pure, quiet and peaceful, clear and distinct, honest and upright, among other meanings.

Our company is a firm specializing in consulting services, brand planning, and product design. We insist on work quality, and integrate the spirit of regional revitalization as well as ESG sustainable development goals. We actively accompany young teams to help them find their way of growing locally and to create local characteristic economies, which we call the regional revitalization ecosystem. This is our core purpose, and our regional ecosystem brands will be launched one after another.