JINYAO INTERNATIONAL TRADE CO., LTD.
Update：2026/11/10
Industries
Main Industry
Consumer Goods
Main Product/Service
Its core brands include:
1. NaSaDen Luggage: NaSaDen is JINYAO INTERNATIONAL's flagship in-house brand, which breaks away from the cold, utilitarian definition of luggage as merely a tool and reimagines it as “a work of art that travels the world.” Through long-term, in-depth cross-industry collaborations with the world’s top illustrators and artists, the brand brings global cultures and vibrant colors to life on its luggage, transforming every journey into a traveling personal art exhibition. It enjoys an extremely high market share and brand loyalty in Taiwan’s high-end market and has successfully expanded into overseas markets such as the United States, mainland China, and Hong Kong. Through experience-sharing by cross-cultural KOLs, the brand demonstrates strong digital brand premium potential.
2. Savamunt: An American bedding brand focused on premium lifestyle experiences, incorporating skin-friendly, dust-mite-resistant materials such as top-tier Lenzing Tencel to create the ultimate in comfortable sleep aesthetics for modern consumers.
3. Caiyu Lifestyle: With robust digital marketing and e-commerce capabilities at its core, the brand integrates multi-channel online and offline traffic to provide consumers with a one-stop service for curated, high-quality lifestyle products.
1. NaSaDen Luggage: NaSaDen is JINYAO INTERNATIONAL's flagship in-house brand, which breaks away from the cold, utilitarian definition of luggage as merely a tool and reimagines it as “a work of art that travels the world.” Through long-term, in-depth cross-industry collaborations with the world’s top illustrators and artists, the brand brings global cultures and vibrant colors to life on its luggage, transforming every journey into a traveling personal art exhibition. It enjoys an extremely high market share and brand loyalty in Taiwan’s high-end market and has successfully expanded into overseas markets such as the United States, mainland China, and Hong Kong. Through experience-sharing by cross-cultural KOLs, the brand demonstrates strong digital brand premium potential.
2. Savamunt: An American bedding brand focused on premium lifestyle experiences, incorporating skin-friendly, dust-mite-resistant materials such as top-tier Lenzing Tencel to create the ultimate in comfortable sleep aesthetics for modern consumers.
3. Caiyu Lifestyle: With robust digital marketing and e-commerce capabilities at its core, the brand integrates multi-channel online and offline traffic to provide consumers with a one-stop service for curated, high-quality lifestyle products.
The content above was translated by Ai
Founded Year
2014
Unified Business No.
24651333
Status
Active
Number of Employees
7
Total capital
20,000,000 (NT$)
Location of Company
Taiwan
, Taichung City
Company names, registration status, legal representatives, founding years, paid-in capital, registered addresses, and other details are sourced from business registration records maintained by Taiwan’s Administration of Commerce, Ministry of Economic Affairs. Exit status includes Emerging Stock Board listings, M&A, and IPOs. Information on overseas expansion is self-reported by startups.
Note 1: FINDIT compiles company information from public and other sources for reference and does not serve as a point of contact for the companies listed.
Note 2: Some company profiles and product/service descriptions are translated using AI and provided for reference only. In case of discrepancies or ambiguity, the original text prevails.
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About the Company
JINYAO INTERNATIONAL TRADE is a diversified e-commerce and brand management company that combines a digital DNA with an international perspective. The company firmly believes that “products are merely the vehicle; stories and aesthetics are the core,” and has successfully transformed from a traditional trading firm into a brand leader with global capabilities. The company owns the well-known lifestyle and aesthetics brand NaSaDen luggage and the American bedding brand Savamunt, while also operating the Caiyu Lifestyle e-commerce platform. It is dedicated to integrating cross-cultural aesthetics and emotional connections into consumers’ daily experiences.
The content above was translated by Ai
