Yuan Tian Ran is the philosophy of the brand, and it also calls on everyone to protect and cherish the environment, return to the original heart, and achieve balance and sustainability. Yuan Tian Ran is a rice social enterprise located in Taitung that exclusively cultivates the "Black Slim Rice®" variety. Due to its excellent nutritional elements and quality, it has won numerous domestic and international awards. With Chishang as its primary base, the production area has expanded to districts including Guanshan, Luye, Taitung City, Donghe, Chenggong, and Changbin. It leads contract farmers to transition to eco-friendly and organic farming, moving forward with the goal of expanding the scope of organic contract farming in Taitung. By deeply rooting itself locally and connecting with the international community, it brings new vitality to remote areas and enables grassroots farmers to take pride in the agricultural products they produce. The social goal of Yuan Tian Ran is "to use dietary transformation as a lever to achieve a complete food and agriculture ecosystem that promotes health, sustainable ecology, and rural revitalization, and to develop into an international brand."