STARRING IDEAS INC., LTD. was officially established in July 2014. The company's English name (Starring) represents its corporate mission, hoping that in addition to shining brightly in the night sky, stars can also have a resounding voice, allowing people to not only see but also feel the message the stars wish to convey, while giving everyone the opportunity to become a starring star. In the future, STARRING IDEAS INC., LTD. will also actively seek rising stars with potential in the market, supporting promising illustrators in moving towards brand management.

The company's development focuses on character licensing as its core business. Currently, the first work launched by STARRING IDEAS INC., LTD. is a constellation-related brand named "Blues the Constellation Bear" (which currently has 590,000 followers on its fan page). Through cute creations, it not only helps people better understand their own constellations but also conveys the power of knowing how to change oneself. The common core theme of future brands will focus on bringing people closer together and creating works that offer spiritual healing for modern people. Through rapid dissemination via social media, characters are integrated into everyone's lives, giving products vitality, continuously bringing people closer together, and satisfying new pleasures in mood and daily life.

Currently, the second and third characters have also been launched, accumulating a total of 1.6 million followers. The company has collaborated with enterprises such as McDonald's, Adidas, Chunghwa Telecom, Neutrogena, Listerine, Far Eastern a.mart, Business Weekly, and China Times Electronic. In the future, it will move towards a more comprehensive character economy, bringing even more new elements to the market!