In addition to its original signature works, the company has also collaborated with designers from Qiao Design to develop "full carbon fiber eyewear frames." Currently, the brand has developed three series—"Dawn Wood, Shale Stone, and Neon Silk"—creating a brand-new experience in eyewear materials by challenging the natural appearance of elements such as wood veneer, shale, and thermoplastic composites, paired with simple and minimalist designs. It not only focuses on brand building but also establishes its brand image by selling eyewear products through boutiques and department stores. Currently, it has 20 high-end stores and three department store channels. Additionally, it utilizes e-commerce platforms, Facebook promotions, and product unboxing articles for exposure. Beyond its existing domestic channels, the company is also actively developing overseas markets and establishing physical retail channels abroad.
(The content above was translated by AI.)