地賜市場有限公司 is named after the homophone of "Fourth Market" (第四市場), symbolizing the gift of the land, which grants us abundant food. The founder has been deeply involved in counseling local industries in Taiwan for over 20 years, and their cherishing of the Earth's sustainable development is reflected in the market's business philosophy. The Fourth Market is the transformation and regeneration of a 90-year-old traditional market; it now serves as a carrier for a sustainable lifestyle consumption space, dedicated to promoting the sustainable development and transformation of traditional markets. By integrating neighboring traditional markets to organize market tours, and by hiring middle-aged and elderly workers to serve as guides for these market tours, it provides workers with a stable working environment and training while promoting local featured tours, fully leveraging the expertise and contributions of middle-aged and elderly individuals. In organizing market banquets, all selected ingredients are sourced from local traditional markets, and dishes are prepared in cooperation with neighboring shops. Each dish tells a story of traditional Taiwanese food culture, while also bringing actual income to local middle-aged and elderly shop owners, allowing shops to earn 38% of the total revenue from each event. The Fourth Market is committed to expanding the social impact of its products and services, ensuring that every consumer behavior related to the brand is also connected to the sustainability of the Earth.