The founding purpose is to plan and operate the Tainan salt pan cultural heritage sites from the perspective of corporate social responsibility, spanning attractions from Beimen and Qigu to the Anping Branch Office, so that Taiwan's traditional solar salt-making craft can continue to be preserved, which has now extended to the Anshun Salt Pans. 鈺川 assists the traditional salt industry in training professional talents, and brands Taiwan's traditional solar-evaporated sea salt with cultural and creative thinking. The product, Taijiang Salt, is manufactured in the Anshun Salt Pans using the ancient brine vat method; in addition, the salt field also provides multilingual guided tours and salt pan experiences, aiming to help more people understand Taijiang Salt through an educational and entertaining approach.

However, the business operations were poor, with low brand awareness and an insufficient marketing budget. Products were only packaged in simple plastic bags, and salt production was also affected by weather conditions and high labor costs. The counseling program mainly assisted in strengthening the brand, expanding brand awareness, and solving manpower issues: first, it introduced the "front shop, back factory" business model, utilizing industry-academia collaboration to improve the overall operation; second, it raised product prices and redesigned the packaging, and improved the store's guided tours and traffic flow to enhance visitor experience and purchase intent; finally, it expanded sales channels to the internet, paired with physical marketing activities at various locations, successfully boosting sales performance and solving manpower issues, which also allowed the use of inventory to cope with weather problems.

After the counseling, revenue increased by NT$1 million, the number of employed people increased by 3, and the promoted investment amount reached NT$200,000.
(The content above was translated by AI.)