"Jiuri Liangtian," a brand under 雲彩文創有限公司, derives its name from the meaning of the first fertile field under the early morning sunrise along Provincial Highway 9—Changliang in Yuli. Starting with the Yuli yokan souvenir that has been passed down for half a century, the brand has expanded to offer various wagashi, including jo-namagashi, mizu-yokan, and Japanese desserts. Guided by the philosophy of "dessert as a medium," it inherits and shares the local customs, human sentiments, and cultural stories of Yuli. Each piece of the signature jo-namagashi incorporates Yuli's landscapes and agricultural products. The story behind each and every piece makes them excellent gifts for travelers to take home a piece of Yuli's essence. Through these desserts, the brand shares the stories of Yuli behind the sweets with everyone, demonstrating the artisan spirit of "tasting the confectionery to know the local stories."