Since one of the company's shareholders originally operated a food logistics and distribution channel business (both physical and online), and his sister-in-law's family has run a fresh fruit wholesale and retail business for generations, while the other shareholder is currently an inmate at the Taitung Wuling Minimum-Security Prison; because the two of them felt that the price fluctuations of fresh fruit in recent years have been too drastic and that fresh fruit products of stable quality are difficult to obtain, they each contributed NT$500,000 to establish their own company and begin growing various types of fresh fruit themselves. Furthermore, because the other partner shareholder is currently an inmate at the Taitung Wuling Minimum-Security Prison, he felt that the local climate, cultural geography, and other aspects of Luye, Taitung, make it highly suitable as the premier choice of location for starting a business. Additionally, the two decided to focus primarily on growing "papayas" in the initial phase, which is why they decided to come to Taitung to establish the company. They hope to integrate resources in the future from local universities in Taitung, the Agricultural Research and Extension Station, various indigenous tribes, and even rehabilitated individuals and inmates from the Taitung Wuling Minimum-Security Prison, thereby creating more employment opportunities and effectively utilizing the technical equipment of the Taitung University Incubator Center to create more value-added products from the various types of fresh fruits they grow.