Database

Startups

Main Industry
Commerce and Shopping
Main Product/Service
呂揚國際股份有限公司: Integrating a diverse range of products, including fresh food, daily necessities, local specialties, agricultural products, frozen foods, and more.
The content above was translated by Ai
Founded Year
2022
Unified Business No.
90024518
Status
Active
Number of Employees
0
Total Paid-in Capital
30,600,000 (NT$)
Location of Company
Taiwan , Tainan City
Company names, registration status, legal representatives, founding years, paid-in capital, registered addresses, and other details are sourced from business registration records maintained by Taiwan’s Administration of Commerce, Ministry of Economic Affairs. Exit status includes Emerging Stock Board listings, M&A, and IPOs. Information on overseas expansion is self-reported by startups. Note 1: FINDIT compiles company information from public and other sources for reference and does not serve as a point of contact for the companies listed. Note 2: Some company profiles and product/service descriptions are translated using AI and provided for reference only. In case of discrepancies or ambiguity, the original text prevails.
About the Company
呂揚國際股份有限公司 operates "Zhuangjing Life Department Store," whose entrepreneurial story began with a group-buying activity initiated due to excessively high shopping costs. To reduce the high shipping costs of imported goods, the founder decided to purchase multiple items and share them with friends and family through a LINE group, successfully accumulating the initial 200 to 300 group-buying members. As demand increased, the limitations of the LINE group became apparent, prompting Zhuangjing Life Department Store to pivot to a Facebook group with greater potential, gradually expanding to 5,000 members and rapidly standing out in the market through high interactivity and precise management. The core strategy of Zhuangjing Life Department Store is to build a "one-stop group-buying platform," integrating diverse products such as fresh food, daily necessities, local specialties, agricultural products, and frozen food to meet consumers' one-stop shopping needs. By negotiating directly with suppliers to ensure a price advantage, and adopting a "zero-inventory" pre-order model—where orders are collected before purchasing stock—the company avoids inventory risks and quickly adapts to market changes. In terms of community expansion, Zhuangjing Life Department Store attracts consumers to join private groups through a public group traffic-redirection strategy, and transforms unfamiliar customers into loyal members through a warm community atmosphere and high-quality service, driving word-of-mouth marketing. As its influence expanded, the first physical store opened, attracting a large number of consumers and driving the development of a franchise chain system, naturally expanding across Taiwan through word-of-mouth without the need for advertising.


The content above was translated by Ai
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