For a long time, a gap has existed between school education and enterprises or non-profit organizations regarding Taiwanese talent. In particular, grassroots service industry employees rarely have the capacity to pursue further studies, and talent cultivation in many non-profit organizations cannot be carried out due to a lack of funding and managerial resources.

Professional integrated marketing talents should possess the ability to integrate various marketing strategies. This includes market analysis and consumer segmentation in the pre-marketing phase, formulating strategies based on product characteristics, pricing operations, and channel planning, leading teams in planning and proposals, and maximizing marketing synergy through integrated message communication and promotional execution.

In the future, we will continue to transform our professional academic and practical experience to establish professional knowledge for integrated marketing management work, as well as systematic education and training, leading the team to continuously improve and grow, and creating higher value. Adhering to the principle of "mutual benefits of teaching and learning," we provide the best combination of marketing case experience and theory. This allows individuals to unleash their personal capabilities while balancing team spirit, diligently planning to achieve goals, and possessing three key characteristics: 1. Innovativeness, 2. Forward-looking vision, and 3. Learning and growth potential.