You have heard of *Wu Mi Le* (No Rice Happy), but have you ever heard of *Wu Xia Le* (No Shrimp Happy)? There is great wisdom behind the naming of "好蝦冏男社". "Hao Xia" (Good Shrimp) has two meanings: first, the desire to raise good shrimp; second, the farming method is very "xia" (absurd/blind, because it subverts traditional conventional farming methods). "Jiong" originally meant being caught between laughter and tears, but here it is interpreted as innovation and breakthrough.

In the past, aquaculture farmers only sought quantity rather than quality. Because marketing and distribution channels were controlled by middlemen, they had to win by volume, just like today's contract manufacturing industry. In order to mass-produce in exchange for higher returns, the old fishermen made quality impossible to monitor, causing it to deteriorate day by day. To make matters worse, under the circumstance where Taiwan does not ban the transport of live animals (referring to shrimp here), in order to obtain live shrimp, various destinations of demand have no choice but to administer drugs during the transportation process to keep them alive (Note 1). Ultimately, consumers became the biggest victims. Regrettably, no one stepped forward to end this endless vicious cycle. Ah-Zheng also sincerely suggested: "Unless you buy them at the place of origin, buying frozen shrimp is more reassuring than buying live ones."

Ah-Zheng's business philosophy has always been consistent: "quality over quantity." He hopes that what consumers buy is "peace of mind." He refuses to cooperate with middlemen, retailing only to consumers and shops he deems safe through social media (Facebook). Ah-Zheng said: "Even if the brand awareness is low and the price is high, I have achieved the most important yet currently most easily overlooked thing, which is peace of mind." Ah-Zheng's shrimp are very "xia" (extraordinary)—a pure taste of shrimp.