The project developed by our company falls within the scope of veterinary telehealth (Telehealth/Incorporating Connected Care). Based on the founder's clinical professional experience, personal observations, and their own journey of raising pets, they discovered that, apart from situations requiring actual medical visits, there are still many circumstances where the professional advice and discussion of a veterinarian are needed. These include: doubts about the necessity of seeking medical attention, follow-up questions arising after medical visits, medical decision-making dilemmas faced by pet owners, the acquisition of medical background knowledge, and the need for medical advice due to difficulties in visiting a clinic, which is how this initiative began. To improve the overall medical process/stages, pet health environment, and pet owner education, we initially created the Facebook fan page "珍寵 Veterinary Online Consultation" to start in the form of online veterinary consultations, in order to observe market reactions and actual demands. At the same time, the reputable and authoritative international veterinary organizations AAHA (American Animal Hospital Association) and AVMA (American Veterinary Medical Association) actually published veterinary telehealth guidelines in 2021 (https://www.aaha.org/aaha-guidelines/telehealth-guidelines/telehealth-home/). Furthermore, several studies have shown that veterinarians entering the online space, making good use of technology, and directly addressing the needs of pet owners represent a major developmental trend and are highly necessary.

Combining nearly one and a half years of consultation experience and insights, our company has standardized them into consultation guidelines, enabling veterinarians to conduct high-value consultations with stable quality. This allows veterinarians to become a channel for online information sources. At the same time, we take into account the current state of Taiwan's pet medical environment and refer to the AAHA/AVMA telehealth guidelines and related research as a reference and basis for development. Within one and a half years of its establishment, the Facebook fan page "珍寵 Veterinary Online Consultation" has benefited over a hundred clients, spanning not only various parts of Taiwan but also overseas Taiwanese (including those in the United States, the United Kingdom, the Philippines, Cambodia, Vietnam, India, etc.).