Intelligent Transform Fisheryhouse INC. promotes biological knowledge through mobile games and board games. Based on the concept of edutainment, the games emphasize providing accurate academic knowledge and are designed through mainstream subculture entertainment, with the hope that the games can become an auxiliary teaching method that parents and teachers can trust.
The COVID-19 pandemic unexpectedly highlighted the importance of biomedical talents and biomedical-related knowledge. Chen Chun-hung, a retired life science professor from National Taiwan University, decided to invest his retirement pension to transform his lifetime of over twenty years of teaching experience into an interesting mobile game. He wanted to bring knowledge to places outside the classroom, and he hoped that this mobile game could leave a completely different and interesting learning experience for popular science education in Taiwan. On the other hand, Su Peng-han, who has been working in the digital content industry for ten years and holds a PhD in Molecular and Cellular Biology from National Taiwan University, was exposed to many popular science publications since childhood: "From Echo's Children's Encyclopedia, Tiny Encyclopedia, the 'One Hundred Thousand Whys' animation, to Newton and Science Monthly, I grew up experiencing a generation with the most abundant and highest quality popular science education resources in Taiwan." Edition 5, 2022.01

The popularization of the internet and social media has made modern children no longer have the patience to read long-form publications; for children, videos and games with sound and light effects are always more attractive than books. Since this is the trend of the times, Professor Chen Chun-hung and Su Peng-han decided to integrate the knowledge and concepts that must be conveyed into a mobile game, joining hands to create the strategic card mobile game "GenoMon", hoping to achieve the influence of the Japanese manga "Cells at Work!". Under the leadership of Professor Chen and Dr. Su, and researched and designed together with experts familiar with the game production process, "GenoMon - Cell Invasion" is a very interesting game that integrates the fields of cytology, virology, and molecular biology, incorporating scientific knowledge through "gamified" mechanisms. There are no difficult or obscure technical terms in the game, and all design elements conform to scientific facts, so even children can participate!

Children will unconsciously learn relevant knowledge during the process of playing, and they can play it starting from elementary school! In addition to professional cell science, while children are playing the game, the game mechanics will also stimulate players to think, thereby training logical thinking, triggering the willingness to learn actively, and inspiring interest in collecting information! The combination of games and education is extremely difficult and highly demanding of development effort. Once the content leans too heavily on education, it will lose the mass market; but if the content leans too heavily on entertainment, it will lose its educational value.

Professor Chen Chun-hung and the Aotter team hoped to create a game that possesses both educational and commercial value, so every detail, including character design and gamification settings, is verified and supervised by experts and scholars in the biomedical field! All scene details must meet the requirement insisted upon by Professor Chen Chun-hung: "It must be correct first, then designed!" To this end, just designing the initial 50 GenoMons took the team and art designers nearly a whole year, ultimately ensuring that every character, GenoMon, and scene setting in the game conforms to the scientific facts of virology.
(The content above was translated by AI.)