Because the founder worked in a sheltered workshop for a long time, they were deeply moved by the pure working attitude of the sheltered employees. However, they discovered that although the establishment of sheltered workshops can effectively provide employment opportunities for people with physical and mental disabilities who lack sufficient employability, the social welfare groups commissioned to manage and operate these workshops tend to focus their efforts on how to effectively train and cultivate sheltered employees, leaving them at a relative disadvantage in product research and development (R&D) and marketing promotion. Even if there are good products, they are easily overlooked in today's era of massive information explosion, rapidly changing consumption patterns, and consumers' tendency to favor the new and discard the old. If we can effectively attract consumer attention through efficient product R&D and a suitable marketing team, and also increase order volume, this is the only way to truly help sheltered workshops achieve sustainable operations.

Combining local Taiwanese rice and featuring rice flour as its core theme, "Runmi" transfers technology to sheltered workshops for OEM production through product R&D and design, while designing appropriate workflows tailored to the characteristics of the employees. Marketed and promoted by "Runmi," this truly and effectively strengthens product sustainability and builds products that convince consumers, rather than simply selling products based on charity.

With stable orders, the sense of work accomplishment among sheltered employees will be enhanced, and consumers will also have a new option for supporting public welfare, embodying the goal of "giving them a fish is not as good as teaching them how to fish."