Database

Startups

Main Industry
Food and Beverage
Main Product/Service
PLANETPOP INTERNATIONAL CORP. LTD. Popcorn
(The content above was translated by AI.)
Founded Year
2010
Unified Business No.
25144882
Status
Active
Number of Employees
0
Total Paid-in Capital
13,000,000 (NT$)
Location of Company
Taiwan , Taipei City
Information such as company name, company status, responsible person, year of establishment, paid-in capital, and registered address is sourced from the Commercial and Industrial Registration Office of the Ministry of Economic Affairs; listing status includes emerging stock, M&A, and IPO; overseas development is provided by the startup itself. Notice: This data is compiled from public sources for reference only. We have no direct affiliation with the company and are not their contact person.
About the Company
Lee Chia-yu positioned Planet Popcorn as a mid-to-high-end brand, purchasing high-quality corn kernels at a higher cost, insisting on hand-popping to ensure the popcorn is fully popped, and establishing high-standard sifting criteria where any that are too small in size are eliminated. In terms of flavors, the brand continuously innovates and conducts research and development, having successively launched approximately 50 flavors, with a new flavor introduced every one to three months on average.

Today, 60% of its revenue comes from 12 overseas countries. The company actively expands into international markets and develops customized flavors for each market, enabling the company to maintain an annual growth rate of 30% to 50%. In recent years, the company launched a rebranding initiative, gradually replacing "Planet Popcorn" with "Magi Planet" to move towards premiumization.
(The content above was translated by AI.)



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