Database

Startups

Main Industry
Food and Beverage
Main Product/Service
PLANETPOP INTERNATIONAL CORP. LTD. Popcorn
The content above was translated by Ai
Founded Year
2010
Unified Business No.
25144882
Status
Active
Number of Employees
0
Total Paid-in Capital
13,000,000 (NT$)
Location of Company
Taiwan , Taipei City
Company names, registration status, legal representatives, founding years, paid-in capital, registered addresses, and other details are sourced from business registration records maintained by Taiwan’s Administration of Commerce, Ministry of Economic Affairs. Exit status includes Emerging Stock Board listings, M&A, and IPOs. Information on overseas expansion is self-reported by startups. Note 1: FINDIT compiles company information from public and other sources for reference and does not serve as a point of contact for the companies listed. Note 2: Some company profiles and product/service descriptions are translated using AI and provided for reference only. In case of discrepancies or ambiguity, the original text prevails.
About the Company
Lee Chia-yu positioned Planet Popcorn as a mid-to-high-end brand, purchasing high-quality corn kernels at a higher cost, insisting on hand-popping to ensure the popcorn is fully popped, and establishing high-standard sifting criteria where any that are too small in size are eliminated. In terms of flavors, the brand continuously innovates and conducts research and development, having successively launched approximately 50 flavors, with a new flavor introduced every one to three months on average.

Today, 60% of its revenue comes from 12 overseas countries. The company actively expands into international markets and develops customized flavors for each market, enabling the company to maintain an annual growth rate of 30% to 50%. In recent years, the company launched a rebranding initiative, gradually replacing "Planet Popcorn" with "Magi Planet" to move towards premiumization.


The content above was translated by Ai
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