Wataru Co., Ltd. operates Taiwan's first specialty hojicha beverage brand, wataru. Centered around hojicha from Kyoto's century-old tea shop "Kitagawa Hanbee", the brand combines Japanese tea culture with modern beverage experiences, dedicating itself to creating a unique tea brand with high-quality, culturally rich hojicha. The entire range of wataru beverages is made using hojicha from Kyoto's Kitagawa Hanbee. Through the unique aroma and warm, mellow flavor of hojicha, it brings a calm and healing tea-drinking experience to urban life. The brand name originates from the Japanese word "wataru" (渡る), meaning to cross or pass through, symbolizing accompanying consumers through different moments in life. Whether during a peaceful, busy, or healing-needed afternoon, it embraces daily emotions with a cup of hojicha. The brand's philosophy is "We only want to 'accompany' you as you walk forward!" (with "accompany" being a homophone for "roast" in Chinese). It hopes to convey warmth through hojicha, allowing traditional tea culture to integrate into daily life in a way that is closer to modern living, thereby building a specialty hojicha brand that combines cultural depth with innovative experiences.