In 2020, as the global pandemic was severe and Taiwanese people were unable to travel abroad at the time, the founder and a friend who had lived in Japan for many years contemplated what they could do to support friendly Japan and their favorite Japanese brands. Recalling the coffee or tea they held in their hands while in Japan, the two conceived the idea of representing Japanese artisan coffee and tea brands. In 2021, "Genben Zai Luxing" was born. The store interiors are designed in a light Japanese style, with each branch boasting its own unique decorative features. Inside the stores, you can choose a cup of the most famous artisan coffee from a specific region in Japan, or a heartwarming cup of Japanese tea. Beyond recreating the authentic flavors of the beverages and the design of the takeaway cups, we hope to offer the exact same retail prices as the original shops in Japan, rather than having the prices of premium Japanese products double upon arriving in Taiwan.