"Let travel return to the local, and begin exploring from the everyday." Besides taking photos, checking in, and skimming the surface, is there a possibility of experiencing travel in another way?

People often say, "Taiwan is very small, there are only those few attractions to visit." Yet, you will find that in the process of exploring the land, Taiwan continuously grows larger. When walking down a street and meeting an elder, you can chat with them for an entire afternoon, and then begin to hear about their past—history that textbooks never taught. Consequently, you go deeper into a place, get to know more local people, and begin to explore and sketch the portrait of a place through its local life, customs, personality, religion, and environment.

Travel can be very deep, and it can also be very everyday. By living alongside the locals, we lead everyone into every corner concerning the mountains and seas, the tribes, and the forgotten spots on the map. We slow down our pace to listen to the voice of the land, feel every story that is currently unfolding, and see the many people who are working hard and contributing to this land. Once you begin to connect with the land, developing feelings and a sense of belonging, you will no longer be just a passing traveler.

Hao Richang takes you to truly experience every extraordinary daily life. We are very proud that these are the cultures grown from our land, and we hope that we can all get closer to the land where we grew up, working together to pass on and continue this moving experience.