Database

Startups

Main Industry
Food and Beverage
Main Product/Service
Crispy Chili
The content above was translated by Ai
Founded Year
2013
Unified Business No.
54079812
Status
Active
Number of Employees
0
Total capital
25,000,000 (NT$)
Location of Company
Taiwan , Tainan City
Company names, registration status, legal representatives, founding years, paid-in capital, registered addresses, and other details are sourced from business registration records maintained by Taiwan’s Administration of Commerce, Ministry of Economic Affairs. Exit status includes Emerging Stock Board listings, M&A, and IPOs. Information on overseas expansion is self-reported by startups. Note 1: FINDIT compiles company information from public and other sources for reference and does not serve as a point of contact for the companies listed. Note 2: Some company profiles and product/service descriptions are translated using AI and provided for reference only. In case of discrepancies or ambiguity, the original text prevails.
About the Company
The origin of the name “DoGa Crispy Chili”
The name DoGa comes from the name of the owner’s grandma, DoGa, who raised her. The Taiwanese pronunciation of her grandma’s name is DoGa in English. The owner uses it as the name of her brand in memory of her grandma who raised her, and this is how the brand gets its name.

The origin of “DoGa Crispy Chili” mascot
The mascot of “DoGa Crispy Chili” is a feisty rabbit named DoGa. It uses a rabbit as a mascot because the brand started its business in kimchi with carrots in it, which was associated with rabbits. Originally, the rabbit doll was designed in an adorable style. Later, the chili biscuits (Crispy Chili) became the bestseller. In order to correspond to the Crispy Chili, the rabbit mascot became feisty. Instead of carrots, chili is her favorite food. Her ears transform to flame that scurry upwards after eating chilis, and she has chili nunchucks in her hands.

The content above was translated by Ai
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